Archived 2 | Frexx Media

Simple Truth

Does walking into the empty garage floor give you the feeling of discouragement?

Almost making you feel like if you should even continue pursuing it or not.

Picture this: It is a cold, gray day.

You are sitting in the office staring at the empty bays through the window….

Your phone, which once rang non-stop with inquiries and bookings, now sits quiet on the desk….

Friends and family ask how the business is going, but you find it hard to admit the truth….

Truth is:

The problem isn’t your skills, your dedication, or your service — it’s visibility.

And it is not your fault.

The conventional method of increasing visibility through generic ads always fails.

Making you spend more on the ads than you should.

This is where Facebook ads come in.

Over 2.5 billion active users daily and the most advanced AI.

Facebook has the most advanced AI.

If you put a low-budget ad on Facebook.

And a high-budget ad on a different platform.

And measure the return on ad spend.

The low-budget ad on Facebook wins.

Imagine this:

You are standing in the entrance, looking at a bustling scene.

Parking lot is full, every bay is occupied with high-end cars, vans, and trucks getting custom wraps.

The sound of machinery, the hum of satisfied workers, and the vibrant colors of vinyl being applied to vehicles.

This is exactly what running Facebook ads will make you accomplish.

I know the struggle of those quiet days when the phone doesn’t ring.

So, if you want to avoid it, schedule a 15 min zoom meeting.

— Ahmed

1 min read

Schedule

Schedule 15 min zoom meeting with me

Facebook Ads System

The Facebook ads system which is used to

Get more clients
Get more leads
Get more sales

Through Facebook ads and Instagram ads.

Step 1 — Setting Everything Up

First, we set up the Facebook business manager (if you already have this set up, you can skip this step)

Go to Facebook business page
Go through the steps
Set everything up

But Frexx, you how do you actually do it?

Well, there are YouTube videos that are easier to follow. You can watch them after reading this guide.

If you work with an agency, just connect your Facebook page to their business manager, and they will manage everything.

Once you have everything set up (or if you decide to work with an agency), move on to the next step.

Step 2 — Target Audience

A wise man once said

It doesn't matter how hard you try to sell a steak

if your entire audience is vegan.

Facebook ads allow for targeting specific

Demographics
Behaviors
Interests

Such as people interested in cars, customization, and businesses needing vehicle branding.

This makes sure you are targeting multiple birds with one stone, so that you get the highest return on your ads spend.

Pro Tip: Facebooks AI and Machine Learning can do the work for you, and figure out who the audience is, and show your ads to them, even if you choose the wrong audience.

Step 3 — Write The Ads

The simple truth is, that simplicity always wins.

People use social media to relax, and if your ad is filled with complex words and phrases, they simply won't read.

Use single line structure
Use simple words
Use a good hook
Use bullet points
Use staircases

Just like how this guide is written.

Also, focus 80% of your time on the hook. The first few words are key. Good hook is

1-3 words (2 word works the best)
It makes them curious
It grabs attention

Here are some generalized examples:

Pro tip:
Hot take:
Fresh Take:
Hard Reality:
Simple Truth:
Clear Choice:
Growth hack:
The power of:
The secret to:
Key Takeaway:
Popular Belief:
The Science of:
Bold Prediction:
Secret revealed:
Little-Known Fact:
Unpopular opinion:
Mind-Blowing Fact:
Common Knowledge:
Hypothetical Scenario:
Game-Changing Strategy:

The first few words are the most important.

Pro Tip: The format also acts as a hook. For example, if you use these but write everything as a paragraph, it won't work.

Pro Tip: 'staircase down' usually works better than 'staircase up' (but not always).

Step 4 — Make The Ad Visuals

Now, it is time to make the ad visuals (images and videos).

The same principals also apply here.

But Frexx, what do you mean?

Use simple words, focus 80% of your effort on the hook, and apply the same principles to any text on images or videos.

Pro Tip: For grabbing attention, video > image > copy

So, if you have a good video, you can get away with not writing a good ad copy (the text that shows above)

Now, you can design before-and-after shots, client testimonials, design options, and more.

Step 5 — Add The Final Touches

Now that people are hooked in, give them a reason to keep reading or watching.

Add elements, transitions, animations, graphics, subtitles, and more.

Select a good 'call to action,' which is what you want them to do after seeing the ad, such as:

Get started
Learn more
Get quote

And more... You can decide which ever one you prefer and works best for you.

Pro Tip: Use lead generation forms as they capture interested people's

Name, email, phone number
Vehicle and the type of wrap
Design or color preferences

Directly from the ad, without leaving the platform.

This efficient way creates a steady list of leads which are stored in your Ads Manager.

Set up automated DMs to turn convert these interested leads into confirmed appointments.

Step 6 — Launch The Ads

Now, launch the ad campaigns.

From there, Facebook will do all the work, and you will start getting the leads.

But Frexx, what will I do with the leads?

Follow your usual steps to close the deal, just like you usually would if you get leads.

Everything all the way till scheduling the appointments is automated and done for you.

You are now getting leads that you can easily convert into appointments. With Facebook's advanced AI, you will likely get 2-6 clients every month.

Step 7 — Optimize

Now that everything is set up and leads are coming in steadily,

optimize the system using the data from your Facebook ads campaign.

Track performance
A/B test different ads
Adjust bids and budgets

Continuous optimization ensures you are getting the maximum number of leads possible, and maximum number of projects per month.

Pro Tip: If your ads are shown to everyone (the frequency is above 1), then change the ad creatives and ad headlines so people see your ads again.

Pro Tip: Sometimes, people don't want to buy from you yet, but they know you have the solution. So if anything goes wrong, you are the first person they reach out to, as opposed to your competitors.