Archived 1 | Frexx Media

Home improvement businesses

As a home improvement business owner, do you ever feel like your business is invisible despite all your effort?

And get that fear of falling behind, worrying about your business becoming irrelevant in a rapidly changing market.

Picture this:

Your inbox is filled mostly with spam rather than serious inquiries….

Your office is eerily quiet….

Your phone rarely rings….

What if I told you that all of these are symptoms of a much greater underlying problem?

You see, the underlying problem that is causing all these symptoms is,

You are not running ads.

You are not promoting your business enough.

Now you will think about it and say

Frexx, this doesn’t sound right to me

And it is not your fault.

The conventional method of increasing visibility through generic ads often almost always fails.

Making you spend more on the ads than you should.

The best way to run ads is to run Facebook ads.

You see, Facebook ads, it has the most advanced AI out of any platform.

Facebook also has more than 2.5 billion active users daily.

Facebook also has the most user data.

And it has been proven again and again that Facebook ads are the best.

If you put a low-budget ad on Facebook.

And a high-budget ad on a different platform.

And measure the return on ad spend.

The low-budget ad on Facebook wins.

Facebook ads are by far the best for getting more leads.

Getting more leads consistently.

Getting more leads reliably.

Getting more leads fast.

Imagine this.

Your office is buzzing with activity.

The phone rings consistently with inquiries from potential clients.

And the email inbox is filled with requests for quotes and consultations.

Social media platforms are thriving, with high engagement on posts, ads, and client testimonials.

This is exactly what running Facebook ads will make you accomplish.

If you want to find out how, I made a 4 min read:

So, you don’t have to worry about your business being invisible.

And it fading away in a rapidly changing market.

1 min read

Facebook Ads System

The Facebook ads system which is used to

Get more clients
Get more leads
Get more sales

Through Facebook ads and Instagram ads.

Step 1 — Setting Everything Up

Set up the Facebook business manager (if you already have this set up, you can skip this step)

Go to Facebook business page
Go through the steps
Set everything up

But Frexx, you how do you actually do it?

Well, there are YouTube videos that are easier to follow. You can watch them after reading this guide.

If you work with an agency, just connect your Facebook page to their business manager, and they will manage everything.

Once you have everything set up (or if you decide to work with an agency), move on to the next step.

Step 2 — Target Audience

A wise man once said

It doesn't matter how hard you try to sell a steak

if your entire audience is vegan.

Facebook ads allow for targeting specific

Demographics
Behaviors
Interests

Such as homeowners who might want to fix their homes.

This makes sure you are targeting multiple birds with one stone, so that you get the highest return on your ads spend.

Pro Tip: Facebooks AI and Machine Learning can do the work for you, and figure out who the audience is, and show your ads to them, even if you choose the wrong audience.

Step 3 — Write The Ads

The simple truth is, that simplicity always wins.

People use social media to relax, and if your ad is filled with complex words and phrases, they simply won't read.

Use single line structure
Use simple words
Use a good hook
Use bullet points
Use staircases

Just like how this guide is written.

Also, focus 80% of your time on the hook. The first few words are key. Good hook is

1-3 words (2 word works the best)
It makes them curious
It grabs attention

Here are some generalized examples:

Pro tip:
Hot take:
Fresh Take:
Hard Reality:
Simple Truth:
Clear Choice:
Growth hack:
The power of:
The secret to:
Key Takeaway:
Popular Belief:
The Science of:
Bold Prediction:
Secret revealed:
Little-Known Fact:
Unpopular opinion:
Mind-Blowing Fact:
Common Knowledge:
Hypothetical Scenario:
Game-Changing Strategy:

The first few words are the most important.

Pro Tip: The format also acts as a hook. For example, if you use these but write everything as a paragraph, it won't work.

Pro Tip: 'staircase down' usually works better than 'staircase up' (but not always).

Step 4 — Make The Ad Visuals

Now, it is time to make the ad visuals (images and videos).

The same principals also apply here.

But Frexx, what do you mean?

Use simple words, focus 80% of your effort on the hook, and apply the same principles to any text on images or videos.

Pro Tip: For grabbing attention, video > image > copy

So, if you have a good video, you can get away with not writing a good ad copy (the text that shows above)

Now, you can design before-and-after shots, client testimonials, design options, and more.

Step 5 — Add The Final Touches

Now that people are hooked in, give them a reason to keep reading or watching.

Add elements, transitions, animations, graphics, subtitles, and more.

Select a good 'call to action,' which is what you want them to do after seeing the ad, such as:

Get started
Learn more
Get quote

And more... You can decide which ever one you prefer and works best for you.

Pro Tip: Use lead generation forms as they capture interested people's

Name, email, phone number
Type of home improvement project
Design or color preferences

Directly from the ad, without leaving the platform.

This efficient way creates a steady list of leads which are stored in your Ads Manager.

Set up automated DMs to turn convert these interested leads into confirmed appointments.

Step 6 — Launch The Ads

Now, launch the ad campaigns.

From there, Facebook will do all the work, and you will start getting the leads.

But Frexx, what will I do with the leads?

Follow your usual steps to close the deal, just like you usually would if you get leads.

Everything all the way till scheduling the appointments is automated and done for you.

You are now getting leads that you can easily convert into appointments. With Facebook's advanced AI, you will likely secure 2-5 projects every month.

Step 7 — Optimize

Now that everything is set up and leads are coming in steadily,

optimize the system using the data from your Facebook ads campaign.

Track performance
A/B test different ads
Adjust bids and budgets

Continuous optimization ensures you are getting the maximum number of leads possible, and maximum number of projects per month.

Pro Tip: If your ads are shown to everyone (the frequency is above 1), then change the ad creatives and ad headlines so people see your ads again.

Pro Tip: Sometimes, people don't want to buy from you yet, but they know you have the solution. So if anything goes wrong, you are the first person they reach out to, as opposed to your competitors.